Even U2 are more exciting in their social media activities. ..
They try to look professional, yet they are not. I watched a video done by Matt for the runaway tour crap and it was very embarrassing.
But it is the thing with Matt and their father, they both look like wannabes who are just tweeting ore posting shallow things to impress. There is no meaningful content there in the end and they don't engage.

When I was helping a school friend with her social media, I told her everything Bon Jovi related are examples how not to do it.