Here is the aprox translation of this is:
Does Bon Jovi deserve the prize ' Global Icon ' of the MTV?
The music channel will deliver the award in a show in Madrid for being " one of the more dear bands of rock and with major influence during the last 30 years ". Let's sense beforehand five reasons for which this one is a wrong decision. For Ivar Muńoz-Rojas
Does Bon Jovi deserve the prize ' Global Icon ' of the MTV?
" It is undoubted that Bon Jovi has reached a status icónico worldwide as one of the bands of rock more known, more dear and with major influence during the last 30 years ". With these words there says the Executive Vice-president of the area of Music and Talent of MTV, Bruce Gillmer, to the group that will receive the prize ' Global Icon ' in Madrid, next November 7, in a show that organizes in Spain the chain of music that this magnate heads. This one argues that the award, the first one that gives the multinational brand in his history, is offered to those of New Jersey because, in his words, " for years, MTV and Bon Jovi have offered to his followers the only and incredible experiences ". The band will come to the capital to gather this recognition of spirit so big as opened. But, is it deserved? Here we give five arguments in opposition to this decision.
1. His better moments were almost 30 years ago. We it saw in his step along the festival Rock in Rio Madrid 2010, last June: Bon Jovi's concert now is like A Jacuzzi to the past, this movie in which a few colleagues suddenly meet in an unexpected trip to the 80. This is: when the band attacks live with Runaway or Bad medicine - those successes of eighty abundances of lacquer, energy and good melodies - the shouts of the public quintuple; when they interpret recent songs the spectators go out. Bon Jovi remained untied from the reality and from the present in the same moment that cut the entanglements for his album Keep the faith, from 1992.
2. They have too similar songs between yes. It costs, during 90 Bon Jovi it was kept in the lists of sales, will say the most Taliban in this matter, but always it was the mellifluous ballad the one that in that stage gave success to the group (and of surgery, there will be necessary to suppose something). How many would be capable of differentiating Always's Bed of roses, his major successes of then, in five seconds? Because, besides melodramatic and eternal, his ballads are very seemed between yes. And it is not worth mentioning as example of blurred, revitalizing and recent success It's my life, of his album Crush: march has, but already it counts with ten years and his take-off, with vocoder (the pot that automates the human voice), is traced to that of Livin ' on to prayer, his major success (fourteen years younger).
3. Saying that you like Bon Jovi is marginal. With this band of mature it spends like with ancient super sales as Roxette, Bryan Adams or, on the national level, Modesty Separates: the times changed (as they were saying in one of his major Celtic Short successes, others that they would enter this category), and Bon Jovi stopped having a posh halo it does very much. A material example: in H*M can buy vests with air vintage of other glories as Guns N ' Roses, Motörhead or Madonna; not of our protagonists, on the other hand. That theorem of which in the mode everything is cyclical breaks with Bon Jovi and his 120 million sold discs. Certainly, how many current bands mention Bon Jovi as a principal influence?
4. 50 % of the group continues being a stranger for the masses. Bon Jovi is a clear example of metonymy, that one figures linguistics with which we turn the part for everything (for example, we say to wash the car when we refer to his auto body). As we do not know if Syrup of Stick is Pau Donés or the band of this one, or if Revolver is the same thing or not that Carlos Gońi, for many not initiated Bon Jovi is synonymous of his rubiales and gorgeous singer, 48-year-old Jon Bon Jovi. And this is a mistake: behind this name there are five persons. Though certain it is that Costa Rican You Toast (57, battery) or David Bryan (48, teclista), that have been in the rows of the group from his beginnings, might be walked calmly, and in rush hour, along the Great Route of Madrid without nobody was recognizing them. And it is not own of an icon
5. They are the worst icon of the history. And speaking about icons: the symbol that it represents to the band and that goes out in Have's front page to nice day (his ninth disc with new songs, of 2005) is an even major sinsentido that, for example, Metallica's name without his arrows (the band presented since it in Load, album of 1996). In the musical video of the topic that gives title to this work a few teenagers flood, with sprays and stickers, his city (since they did, but in the reality, Black Flag's punks in The Angels, at the beginning of the 80). Everything finishes with a spread, unforeseen concert, which blushes a bit and which produces a sensation similar to her of seeing your mother with two glasses of more in New Year's Eve. And it is not worthy of an icon either.
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