I know a lot of people will moan relentlessly about this but I love this idea of coming out with a Christmas song before all the promos and announcements about the new album start happening! It gives them a chance to be as cheesy and lighthearted as they want because Christmas songs are traditionally like that!! After the predominantly dour 2020, I feel like they can afford to do this! Plus it *might* give us a sneak peek at the production styles coming up?!! Either way, it's pretty soon!!