It should depend on the source of the incompetence: politics as opposed to gender, religion, or race. And speaking of gender...
It's no secret that Rupert Murdoch of Fox News and the New York Post has always been Republican-friendly, so by publishing 20-year-old nude photos of Donald Trump's wife, he theoretically succeeded in beating Republican-UN-friendly media to the punch. But it turns out that there are two other theories: