You shouldn't invest in ANYTHING purely out of the goodness of your heart, only out of what appears to be a better than even chance that you'll turn a large enough profit within the right amount of time. But you're right -- as even the mighty Bon Jovi have learned, the business of the music business is business.

With no organized record label support, MattO has only online streaming for income-generating levels of airplay. He's been around since 1994, and he's spent the bulk of that time opening for the likes of Foreigner, Kansas, Buddy Guy, Mountain, Blues Traveler, Robin Trower, Blue Oyster Cult, Johnny Winter, and Dickie Betts. But even with the surge in publicity and gigs stemming from the Bon Jovi Asian mini-tour, he has a grand total of 314 followers on Spotify, SoundCloud, and YouTube combined. And according to his bio, it's actually been closer to ten years since he last released an original studio album.

Which brings us to the bottom line: IS Matt O'Ree currently worth $40,000? Given his age, musical subgenre, probability of being in serious debt (I found only one other IndieGoGo band asking for more money), and lack of other A-list connections, no -- not even in crowdfunding money. Not unless his plans for the album include a unique breakthrough edge to his sound that can get him noticed by a record label and played on both mainstream and hard rock radio.